Have you ever fumbled in the dark to find the light switch$%: Chances are you most certainly have. If you have a brick and mortar business and not using the internet to sell your products and services, then you are fumbling in the dark. As a result, you will not be able to maximize your business sales and make the most profits.
The internet has change how businesses sell even though the reason why they sell remains the same. Of note is that today's sales force tend to be shrinking. His is as a result of more transactional sales done in the internet. Today's sales force will consist of mainly top performing salespeople and very low producing sales professionals will be eliminated. The enormous costs eliminating process will mean higher sales productivity for businesses and also a more dedicated sales force.
Having lower producing sales professionals eliminated will mean lower expenses for companies as salaries and traveling expense will be reduced. Given the same overhead budget the bottom is more profits for business. The increased profits can then be used to increase market share through increased marketing channels. Using the internet in business sales allow business to reach market segments they normally would never be able to reach because of the enormous costs involved offline.
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Consumers have also felt the impact of the internet in business sales and this has resulted in a change of buying patterns. With so much information available o n the internet customers have more choices and most likely will do more research before buying products and services. This forces more value and competition from businesses .Customers also need to be wary and exercise e caution when shopping on the internet. Compute savvy is not a necessity as the internet is much easier to use today as opposed to years ago.
Finally, it can be seen that both consumers and businesses are impacted by the internet in business sales. In the end it is a win -win situation for all parties involved.
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